Getting reviews online has become one of the most important ways of marketing your business to consumers. Today, many people shop online and read reviews from previous customers, so it is important that your online presence ensures that you are putting your best foot forward. Once you finish the process of asking for reviews, it is time for you to make the most of your positive reviews.

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You want to thank the reviewer immediately and be brief and authentic; Then you should include a call-to-action for further marketing purposes. Below, we will break down all these steps and include examples to ensure that your business is ready to respond to positive reviews with purpose.

Why you should respond to positive reviews

Positive reviews show you who your cheerleaders are. These are the promoters of your business – people who know about your company and want to tell their friends about it.

Without these positive reviews, your professional business can overwhelm with any negative reviews. After receiving new positive reviews, give your feedback to promote your cheerleaders even more and encourage them to create their own special army of free marketing. A customer who is passionate about your company is a customer who will continue to use your business time and time again


There are a few things to keep in mind when replying to a positive review for maximum impact:

Thanks to reviewer

The reviewer has said something good about your company – it would be bad manners if you don’t thank them! Always be sure to thank the reviewer first and foremost so that they know that their kindness went unnoticed. After all, they didn’t have to leave you good reviews or give you feedback! Show your appreciation and make it personal. If they point to one of your stellar employees, the references refer to specific things as they agree.

Example: Thank you very much for your kind words, Jane. 

Reviews are often abandoned immediately after purchase, travel, or specific experience. Time is for you as the owner of the business. If you get positive reviews for months before replying, it seems that you didn’t care about it at all, even if your customer cared about you a lot.

As soon as you can answer, you show how much you appreciate the customer – it’s a simple action that will accompany your words of thanks. Otherwise, if you wait too long, the customer will be alerted to the late response and be reminded that they were ignored. If you don’t live top-of-mind, they might have forgotten about you too.

Keep it short

Nobody likes to read long responses, keep it short and sweet .. Favor your kind customers and keep your message short but effective. If you say too much, the value of your words may decrease, and you may be a little stingy. Short and simple win, every time

Example: Thanks for the awesome review, Dan! We work hard to live up to expectations like you, and we are happy to hear that we have hit the mark for you. Come early and see us soon. Cheers!

Be authentic and personal

Most people can agree that robots pretending to be humans on the Internet are not cool .. Don’t act like robots! While it may be an easy route to type a general response, it does not seem real to the reviewer. This person took the time to talk about your company, so at least you can give them the decency of real human reaction. Explain that you actually read their review. It does not have to be greater; You can sprinkle in specialties or personalities while still keeping it small.

Example: George, thanks for the great review! We are so glad that you loved chicken tacos and can’t wait to get back to you [restaurant name]. We have heard that our steak fajits are also worth a try … – JR [Respondent’s initials]

Invite them to take action

Responding to positive reviews is fantastic, but if you want to maximize your success, it is important to add in a short call-to-action. Make it feel natural

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